An innovative payment experience for an evolving industry
Learn how Visa Sensory Branding can help you differentiate your payment solution and attract more business.
What is Visa Sensory Branding?
When a Visa transaction is approved, it will trigger an animation, sound and haptic vibration where applicable—helping to put the consumer payment experience at the forefront. As payment methods evolve, sensory branding assures the consumer that their purchase made using Visa is approved.
A breakdown of Visa Sensory Branding
Visa Sensory Branding uses sight, sound and vibration where applicable to confirm that a Visa purchase has been approved.
Discover the benefits
Visa Sensory Branding lets consumers know their Visa purchase is approved. It offers merchants a payment solution to help them stand out from the competition.
Fast and easy payments
Make payments easier. 87 percent perceived their transaction to be fast and convenient.¹
Leave a lasting impression. 82 percent of users perceived their payment experience as innovative. ¹
¹ Visa, Inc., The Value of Multi-Sensory Branding: Sound and Animation Elements in Cardless Payment Experiences, 2016
A new opportunity for your business
Integrate Visa Sensory Branding into your payment solution. It can offer the advantage you’re looking for and lead to new opportunities.
All three Visa Sensory Branding elements (sound, animation and haptic vibration) work together to confirm an approved Visa transaction, and should all be included when supported by the payment hardware.
Visa Sensory Branding should start immediately following an approved Visa transaction made with a reloadable Visa Prepaid, Visa Debit or Visa Credit card.
Yes. The customer experience should be consistent regardless of which Visa card is used.
For more information about Visa Sensory Branding, please email us at [email protected]